The race for high-definition DVD dominance took a major turn today as Warner Bros. studios announced it will stop releasing its films on the HD DVD format in May, choosing to back Blu-ray exclusively.
Warner Bros. leads the industry in home video sales and, until now, was the only major studio to back both formats.
"The window of opportunity for high-definition DVD could be missed if format confusion continues to linger," said Barry Meyer, Warner's Chairman and CEO, in a statement. "We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers."
This is a severe blow for the HD DVD format.
Developed by Toshiba, HD DVD now counts only two major film studios, Paramount and Universal, who release in their format. Comparatively, Sony's Blu-ray counts Disney, 20th Century Fox, Lionsgate and now Warner in their stable.
About Robert J. Ballantyne
Robert J.Ballantyne is a senior editor at Popjournalism and Creative Director at Artsculture.ca. Previously, he was a journalist at the CBC on a number of news programs including the fifth estate, Marketplace and The National. He also worked as a staff writer at the Toronto Star.