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Nintendo of Canada switches PR account to Craft Public Relations

Following a competitive review, Nintendo of Canada has changed its PR representation to Toronto-based Craft Public Relations. The company remains with Julie Gagnon Communications in Quebec.

“Not only is Nintendo a beloved brand, but the team behind the brand is made up of bold and leading-­edge marketers who are enthusiastic about a new and updated approach to communications,” said Craft founder Lisa Pasquin in a news release. “Craft was founded based on a strong belief that clients are looking for a more strategic relationship with their PR agency, one that is rooted in a deep understanding of their brand, their business and their story. That’s exactly what we offered to Nintendo.”

For the past 12 years, Nintendo of Canada has worked Toronto-based Cohn & Wolfe.

“We’re proud of the work we’ve done and everything we’ve accomplished with Nintendo, and we wish them nothing but success as they move forward with their new agency partner,” said Viktoria Liepold of Cohn & Wolfe in an email.

Craft will work with Nintendo on PR strategy and execution for various product lines, and media relations in English Canada. Craft was founded last year and its clients include Clover Leaf, GE Appliances and Tetley.

Content Creator
Robert J. Ballantyne is a senior editor at Popjournalism and Creative Director at Artsculture.ca. Previously, he was a journalist at the CBC on a number of news programs including the fifth estate, Marketplace and The National. He also worked as a staff writer at the Toronto Star

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