CBC has officially launched “Canada's Hockey Anthem Challenge,” a national contest to find the new song for its weekly hockey broadcast.
Canadians have until 11:59 p.m. ET on August 31 to submit audio or video files of their compositions, which will be posted on the broadcaster's website for rating and review.
“With Canada’s Hockey Anthem Challenge, we will create a new theme for the hockey nation, something that will tell the world what CBC’s Hockey Night in Canada is all about,” said Scott Moore, executive director of CBC Sports.
At least five semi-finalists will be showcased in a network television special on October 4. A panel of celebrity judges will critique the entries and then Canadians will have the opportunity to vote for their favourite.
"We're going to create just the right mix [of judges] to ensure we come up with a winner that’s both musically exceptional and appealing to the all-Canadian hockey fan,” said Moore.
At the beginning of a Hockey Night in Canada doubleheader October 9, two finalists will face off for the grand prize. Fans will once again vote, choosing a winner.
The newly selected theme song will kick off the traditional Saturday broadcast of Hockey Night in Canada two days later.
In addition to national recognition, the winner will receive $100,000 in cash and half the ongoing performance royalties. The other half will go to Canadian minor league hockey.
The previous theme, a.k.a. Canada's second national anthem, introduced the show for 40 years. It was bought by CTV last week after CBC and the copyright holders failed to agree on terms for a contract renewal. The infamous song will now be heard before NHL games on the CTV-owned TSN.
While CTV has not disclosed the exact figure, its reported they paid more than $1 million to composer Dolores Claman for the iconic tune.