Super Bowl be damned, there was no stopping legions of female tweens from seeing their idol Hannah Montana/Miley Cyrus perform in 3-D.
Hannah Montana & Miley Cyrus: Best of Both Worlds Concert earned $29 million, making it the biggest Super Bowl-weekend opening ever. Its grosses were helped by a limited one-week run and admission more than double the average ticket price.
Back in 2-D, the Jessica Alba thriller The Eye placed second with a respectable $13 million.
Showing staying power, in third place was the Katherine Heigl romantic comedy 27 Dresses with 8.7 million, and fourth was the multiple Oscar-nominee comedy Juno with $7.4 million — the quirky indie film has earned a total of $110 million in nine weeks.
Rounding out the top five was the Meet the Spartans, a critically reviled spoof which dropped by over 60 percent from its opening weekend to earn $7.1 million.
Below the top 10, the Eva Longoria-Parker comedy Over Head Dead Body earned a tepid $4.6 million to place at number 11. Also, the Steve Zahn comedy Strange Wilderness barely managed to earn $3 million, placing at number 13.
This Friday’s wide-release openings: Fool's Gold, Welcome Home Roscoe Jenkins, and Vincent Vaughn's Wild West Comedy Show.
All box office figures are in U.S. dollars and are estimates provided by film studios. Generally speaking, studios earn about 55 percent of a film’s gross. Final numbers are released on Monday evening.
EDITOR'S NOTE (Feb. 5/08): The final numbers revealed a slightly different top five: 1. Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour: $31 million, 2. The Eye: $12.4 million, 3. 27 Dresses: $8.5 million, 4. Meet the Spartans: $7.3 million, 5. Rambo: $7.1 million. Juno was bumped to sixth place with $7 million.
About Robert J. Ballantyne
Robert J.Ballantyne is a senior editor at Popjournalism and Creative Director at Artsculture.ca. Previously, he was a journalist at the CBC on a number of news programs including the fifth estate, Marketplace and The National. He also worked as a staff writer at the Toronto Star.