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‘Cloverfield’ tops box office

HEADS UP: The disembodied head of the Statue of Liberty in a scene from ‘Cloverfield’ (Photo: Paramount Pictures)Thanks to a successful viral marketing campaign, everyone wanted to know what the monster in Cloverfield looked like this weekend.

According to studio estimates, the unconventional monster flick took in $41 million, a record opening for January.

In a distant, but very respectable second place, was the Katherine Heigl romantic comedy 27 Dresses, which earned $22.4 million.

In third place, the dramedy The Bucket List showed its staying power with $15.5 million, as did fellow dramedy Juno in fourth place with $10.2 million.

Finally, at number five was the action-adventure flick National Treasure: Book of Secrets with $8.1 million, earning $198 million in five weeks.

At number seven, the buddy comedy Mad Money starring Diane Keaton and Queen Latifah took in a just-okay $7.7 million.

This Friday’s wide-release openings: Rambo, Meet the Spartans, Untraceable, How She Move.

All box office figures are in U.S. dollars and are estimates provided by film studios. Generally speaking, studios earn about 55 percent of a film’s gross. Final numbers are released on Monday evening.

Content Creator
Robert J. Ballantyne is the editor-in-chief at Popjournalism. Previously, he was a journalist at the CBC on a number of news programs including the fifth estate, Marketplace and The National. He also worked as a staff writer at the Toronto Star
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