Warner Bros. to back Blu-ray exclusively

HD DVD and Blu-rayThe race for high-definition DVD dominance took a major turn today as Warner Bros. studios announced it will stop releasing its films on the HD DVD format in May, choosing to back Blu-ray exclusively.

Warner Bros. leads the industry in home video sales and, until now, was the only major studio to back both formats.

“The window of opportunity for high-definition DVD could be missed if format confusion continues to linger,” said Barry Meyer, Warner’s Chairman and CEO, in a statement. “We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers.”

This is a severe blow for the HD DVD format.

Developed by Toshiba, HD DVD now counts only two major film studios, Paramount and Universal, who release in their format. Comparatively, Sony’s Blu-ray counts Disney, 20th Century Fox, Lionsgate and now Warner in their stable.

The Best of Popjournalism
Tanner Zipchen brings a bit of the Prairies to Hollywood
Media & AdvertisingMar 21, 2016
The freebie trade
Media & AdvertisingNov 16, 1999
Meet Jann Arden, best-selling author
Books & PublishingNov 24, 2004
Mike Holmes makes it right
CelebritiesSep 18, 2006
Everybody Loves George Stroumboulopoulos
Media & AdvertisingSep 18, 2006
Kim D'Eon goes glam with 'ET Canada'
CelebritiesMar 28, 2006
Law & disorder: Inside CBC TV's This is Wonderland
Law & PoliticsMay 30, 2005
Susan Aglukark returns with a new album, attitude
CelebritiesMay 8, 2004