TV ads to be piped into Toronto subways

The Toronto Transit Commission (TTC) will be installing closed-circuit televisions in subway trains and stations in the new year.

In January, 40-inch LCD screens will be placed in high-traffic subway stations.

In mid-spring, smaller screens will be added on selected trains.

The three-month pilot project is being looked at as a revenue source for the cash-strapped TTC.

Local broadcaster Citytv will provide news updates, weather and transit conditions – along with, of course, advertising.

Toronto subway riders represent a large captive audience. It’s expected that the ads will reach up to 850,000 people a day.

The Best of Popjournalism
Kim D'Eon goes glam with 'ET Canada'
CelebritiesMar 28, 2006
Connie Walker on missing and murdered investigations, life at the CBC
Media & AdvertisingApr 4, 2016
Mike Holmes makes it right
CelebritiesSep 18, 2006
Full Disclosure
Media & AdvertisingJul 27, 2001
Finding balance with Dr. Marla Shapiro
NewsNov 4, 2006
The freebie trade
Media & AdvertisingNov 16, 1999
Caged Wild Strawberries?
MusicNov 8, 2000
Tanner Zipchen brings a bit of the Prairies to Hollywood
Media & AdvertisingMar 21, 2016