Nintendo’s first dedicated mobile release, the odd “social experience” app Miitomo, was a surprise hit, and has crossed the 10 million unique users mark worldwide.
Nintendo also has, to date, sparked more than 300 million conversations and more than 20 million Miifotos have been created.
From April 29 to May 8, a special promotion “Celebrating 10 Million Users” will be available in the app. It’s estimated that Nintendo earns about $40,000 U.S. a day from Miitomo.
How Miitomo works
In Miitomo, you use avatars, called Miis, to encourage discussion between your friends. After you set up or import your Mii, you answer a set of “conversation starter” questions which are then gradually shared within your Nintendo Network friend list. You can also take photos and embed your Mii into them using a feature called “Miifoto.”
In-app purchases include clothing and accessories, and you can earn My Nintendo loyalty reward points for linking Miitomo to your social networks and regularly using the app.