Nintendo’s first smartphone app is a big hit out of the gate, luring over four million users since its launch on March 31.
According to a recent report from SurveyMonkey, one million of its users are daily active users of the app, typically spending 7-8 minutes on the app over 2 to 3 sessions. Miitomo is also estimated to earn $40,000 a day in monetization, with 80 per cent of the revenue from iOS users.
If you haven’t downloaded Miitomo yet, in the app, you use Mii avatars to encourage discussion between your friends. After you set up or import your Mii, you answer a set of “conversation starter” questions which are then gradually shared within your Nintendo Network friend list. You can also take photos and embed your Mii into them using a feature called “Miifoto.”