About Popjournalism

Popjournalism is a digital magazine about media and pop culture, targeting an educated Canadian audience.

The website is in the midst of a soft re-launch as of Aug. 15, 2019, showcasing a new design and format. New articles and a Fall magazine are currently in production.

Popjournalism is edited by experienced journalist Robert J. Ballantyne, and moving forward, we will feature fully referenced articles so that readers can continue to trust our original, insightful content.

Our Audience

Here are our most recent 30-day average traffic statistics according to Cloudflare (Aug. 15, 2019):

TypeUnique VisitorsRequests
Monthly (July 15-Aug. 14, 2019)6,384230,653
Weekly (Aug. 7-14, 2019)2,50547,207
Daily (Aug. 14, 2019)6976,414

According to Google Analytics (Jan. 1-Aug. 15, 2019), our audience is comprised mainly of 25-to-44-year-olds (45.3%). The audience is split almost evenly between male (52.1%) and female (47.9%). Our audience interests include (in order of reach), “avid news readers,” “music lovers,” “movie lovers,” “green living enthusiasts,” “art & theater aficionados,” “value shoppers,” “book lovers,” and “health & fitness buffs.” Our top five in-market segments are “employment,” “hotels & accommodations,” “investment services,” “post-secondary education” and “career consulting services.”

We also reach an international syndicated audience as a verified news source on Google News.

Our Content

Popjournalism launched on January 1, 2000. Popjournalism launched its first quarterly print edition on November 25, 2004 and was available at newsstands nationwide. Popjournalism.ca regularly reached 100,000 unique monthly visitors between 2004-2008. Our best traffic month ever was February 2005, when we reached over 280,000 unique visitors.

We look for national and engaging local arts stories from across Canada and work with a team of writers from coast-to-coast. Our coverage topics include television production, journalism, marketing and advertising, visual arts and video games.

Interview subjects

A small list of our notable Canadian interview subjects over the years include Rick Mercer, George Stroumboulopoulos, Mike Holmes, Wendy Mesley, Peter Mansbridge, Ben Mulroney, Leah McLaren, Jully Black, Mark Breslin, Divine Brown and many more.

Featured Content